About Us

Years IT Experience
Years RPA/AI Experience
About Macami

Discover the True Power of RPA and AI was kicked off with the purpose of pushing the envelope in the RPA and AI practices in the industry.  Carlos Martin and Venky Cheluvaraj are the two co-founders who came directly from the field of RPA and AI. Individually, they and their team have 5 years of real-world, hands-on RPA and AI experience and 20 years experience in IT.

The founders and team have a keen eye for process improvement, process optimization and lean six sigma techniques. They are avid promoters and evangelists of automation and ambassadors of providing simple solutions to challenging problems using wide variety of technologies like RPA, OCR, ML, NLP.’s team are recognized experts not only in the technologies but most importantly, in the RPA methodology known as ROM (Robotic Operating Model). They worked with customers across the Americas and have helped review and manage Centers of Excellence by identifying gaps in best practices and providing a path to closure.

One of the team’s core strengths is an understanding, deeper than the industry average, of the work needed and the realities of establishing a Center of Excellence. They have mentored many a COE and helped them lay a strong foundation for their practice and achieve significant results.

Overall, the combination and breadth of the team’s expertise brings a level of knowledge and vision unparalleled in the industry; most other consulting companies follow a cookie-cutter approach without really understanding the intricacies of creating a full-on RPA & AI program and always keeping in mind the big picture from the customer’s perspective.

This is the immense difference brings: the ability to see the RPA & AI program from above and understand the large-scale benefits this brings to the customer.

Carlos Martin

Carlos Headshot


Carlos has more than 20 years of experience in the IT field, running global programs for Dell and General Motors.. Back in 1999,  Carlos developed an automation technology for a medical office which corrected human errors in their collections process.

Carlos joined Blue Prism in 2017 as part of the professional services team and created professional developer workshops, gave talks on AI, performed assessments on the Robotic Operating Model and the robotic infrastructure. He also mentored several large customers’ Centers of Excellence and fixed and grew their practices.

Carlos is the author of the upcoming book – The Efficient Enterprise

Venky Cheluvaraj



Venky has 20+ years of experience in IT and 6+ years of RPA experience. He was the 1st Professional Services employee for Blue Prism India, managing 10+ partners.

Venky has implemented more than 30 digital transformation projects which have brought over $12 million in savings for customers such as TD Bank, Rogers Communications, Teranet, Bluecross, etc.

Venky has also helped customers build their automation pipeline with over $5.6 million in project roadmap.

Additionally, he created an Agile RPA delivery approach, combining ROM + Agile and established pod/squad structure which permits delivery of RPA projects every 2-3 weeks.

Richard Williams

VP of Sales​

As part of the vision and growth of, Richard brings more than 20 years of business management experience with a demonstrated track record of success. Richard has spent many years in the technology field. Richard was instrumental in the marketing and rollout of InfoPrint Solutions, a RICOH company within the Texas market.​

He was a Senior Advisor at Dell, Inc., where he and his team focused on growing revenue and enhancing the B2B experience. He built an open communication environment that coaches, manages, and mentors employees to ensure clients’ satisfaction has been met. ​

Richard loves to coach and mentor others to allow individual professional growth. As an accomplished business leader, Richard is revenue-driven, team-focused, and company oriented. ​